Anyone new to the game might consider Campus Legend, a limited time feature that gets its name from the NCAA Football single-player career mode from the back. This version will have college all-star teams composed of former NFL players to gain access to Madden Ultimate Team members. According to EA the inclusion of Campus Legend as a sub-feature of the arcade-quickplay Superstar KO mode has led to a 600% rise in players' engagement with the mode which is seven times the amount of people, or instances of using Superstar KO have happened between August 2020 on Madden 21 and 2021 on Madden 22.

EA also conducted informal polling of Madden players using data collection. Now they know, for instance that the Titans purchase of Julio Jones (and maybe the NFL's loose number rules) have led to Madden players more than doubling their use of the Tennessee franchise. Perhaps the Titans are now sporting more than two times the amount of fans they had last year. The Titans are currently the second-most-used team, trailing only the Lamar Jackson-led Baltimore Ravens. The Jacksonville Jaguars and Chicago Bears have also more than doubled the amount of time they spend on their teams (the Jaguars have almost tripled it) through the drafting of Trevor Lawrence and Justin Fields respectively.

This weekend will host a couple of other major events that are tied to NFL kickoff weekend. First, the Madden E-Sports League, Madden Championship Series begins off at 7 p.m. ET tonight. The show will air on Thursday, at 5:30 p.m. ET, the Madden Twitch page and NFL YouTube will feature a showdown between two fantastic entertainers, NFL legend (and YouTube star) Marshawn Lynch and rapper/actor/comedian Lil Dicky, called "The Kickoff." Lastly, EA will also be discounting the Madden NFL 22 MVP Edition by 25%.

Through the years, Madden series has been met with mixed reviews. Many critics have acknowledged the concerns of both enthusiasts and casual players. EA has begun to introduce new features and game modes to Madden to show that it is a videogame and not just a sporting simulation. However, the gameplay on the field remains lacking and the main single-player modes that do not feed micro-transactions like as Madden Ultimate Team go mostly unattended. But the year-overyear economic returns have increased over each of the last two years, and incremental improvement seems to keep players glued to the game. The trial that is free and the sale are sure to attract new players.

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